CommsDirector Blog

Thoughts and news on all things communications

Comms team planning: What if Karen gets hit by a bus?

A fast-moving team (especially in comms) can feel cohesive when firing on all cylinders, but how strong is the team when an individual needs to take time out? Think about the team around you. Is it actually a team, with … Read More

Four Comms Planning Traps You Should Avoid

What’s your comms team’s technique for handling incoming communications briefs? Different teams have different planning methods, but we largely see similar techniques cropping up. A few of them can be time-suckers, some can compromise the quality of the comms output, … Read More

Brexit for comms planners. Ready, Steady, Oh.

With Brexit bargaining changing on a daily basis (or not as the case may be), how do comms planners deal with complexity and uncertainty simultaneously? Matter’s guest blogger Hugo First considers what can be done when no-one knows what will … Read More