Workflow

Enable your comms team to be more productive, more effective, and prove their business value.

Capturing communications requests

Colleagues from the wider organisation have access to the comms requests portal. This guides them through a structured request brief comprising the info required for a valid, well-formed comms request. There are five main elements:

  • What – the subject, purpose and key messages of the communication
  • Why – the objectives and expected outcomes that underpin the request
  • Who – the target audience of the communication
  • When – the proposed start date of the communication
  • How – the channel that could be used to deliver the communication.
Making a request doesn't guarantee approval. The request is then allocated to the relevant member of the comms team...

Capturing communications requests

Colleagues from the wider organisation have access to the comms requests portal. This guides them through a structured request brief comprising the info required for a valid, well-formed comms request. There are five main elements:

  • What – the subject, purpose and key messages of the communication
  • Why – the objectives and expected outcomes that underpin the request
  • Who – the target audience of the communication
  • When – the proposed start date of the communication
  • How – the channel that could be used to deliver the communication.
Making a request doesn't guarantee approval. The request is then allocated to the relevant member of the comms team...

Allocation

Say goodbye to the time-consuming process of manually triaging incoming comms enquiries. Based on the nature of the communications request (subject matter, channel, colleague seniority), the most suitable member of the comms team is automatically allocated and alerted to the new comms requests. After validation by the allocated team member, the proposed comms seamlessly enters the planner.

Start saving your comms team hundreds of hours a year

Planning

Time to stop wrestling with shared calendars to plan your comms. Using the CommsDirector planning calendar, communications can be filtered and scheduled for the most suitable release window. Display and filter by channel, campaign, target audience, recipient saturation and more. Features such as PDF exports of both monthly and individual view mean that planning can be worked through offline outside of the team without compromising privacy. Highly sensitive or private comms can be obfuscated and only made readable by appropriate team members.

Planning

Time to stop wrestling with shared calendars to plan your comms. Using the CommsDirector planning calendar, communications can be filtered and scheduled for the most suitable release window. Display and filter by channel, campaign, target audience, recipient saturation and more. Features such as PDF exports of both monthly and individual view mean that planning can be worked through offline outside of the team without compromising privacy. Highly sensitive or private comms can be obfuscated and only made readable by appropriate team members.

Approval

Where required, workflow approval can be enabled to ensure oversight of comms before they're locked in for delivery. Communications can also be reallocated at any point within the team, allowing unlimited collaboration.

Time to stop wrestling with badly fitting tools

Measurement

Track and demonstrate team effectiveness at any time within the measurement dashboard. Many people see the comms that do happen, but what about the number of comms that were rejected? Or currently awaiting approval? Use the dashboard to generate a snapshot of team workload, capacity and throughput - something previously tough to demonstrate to other teams and the C-suite.

Measurement

Track and demonstrate team effectiveness at any time within the measurement dashboard. Many people see the comms that do happen, but what about the number of comms that were rejected? Or currently awaiting approval? Use the dashboard to generate a snapshot of team workload, capacity and throughput - something previously tough to demonstrate to other teams and the C-suite.

Effortless team management

Team management is easy and powerful with the team matrix. Allocate specialisms, seniority and workflow in one place, with a clear view of who will receive notifications for which line of comms requests.

Pro-tip: Programmes

Save time planning multiple activities around a single comms theme. CommsDirector's Programmes feature allows you group comms with requests templates. Programmes can also be filtered in the calendar view - a quick and powerful way to plan multi-phased aspects to a single campaign.